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HAZEL

A place for people to gather and feast.

A place for people to gather and feast. Hazel is a pared-back eatery by the Mulberry Group, that stretches over two floors of Flinders Lane’s historic Richard Allen & Son building. 
 
The branding pays homage to the building. referencing historic architectural blueprints to reflect elements of the building’s former life and create a sense of place. The building illustration is paired with a strong, typographic logo. From here the brand expands to minimal menus, a light-hearted tone of voice and a soothing colour palette to suit the warm and welcoming atmosphere of the restaurant.
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“An obvious winner in the Best Identity Design category, Hazel’s strong typography captures the elevation of the eatery’s heritage Richard Allen and Sons premises, and underlines Hazel’s sense of place, reflecting the warmth of the two-storey venue. The jury identified this as a highly resolved design that works hand-in-hand with the restaurant it represents.”

Jury, Eat Drink Design Awards

Recognition:
Awarded Best Identity Design
Eat Drink Design Awards

Collaborators:
Interior Design by Stella Collective

Photography by Kate Shanasy
and Pete Dillon

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